CEO/Director

CEO/DIRECTOR

Muhammad Ashraf

Muhammad Ashraf is a highly respected and seasoned journalist with decades of professional experience in Pakistan’s media landscape. Throughout his career, he has been associated with some of the country’s most prominent national media organizations where he played a significant role in delivering credible, responsible, and public-interest–oriented journalism. His work has consistently demonstrated a deep commitment to truth, ethical reporting, and the principles of transparency and accountability, earning him recognition and trust among colleagues, institutions, and audiences alike.

During his tenure in the media industry, Muhammad Ashraf covered a wide range of national and social issues, including governance, public policy, social justice, education, health, and community affairs. His ability to analyze complex issues and present them in a clear and balanced manner has distinguished him as a journalist who not only informs but also educates and empowers the public. He is known for upholding journalistic integrity even in challenging environments, making his career a model of responsible and values-driven media practice.

Alongside his achievements in journalism, Muhammad Ashraf has devoted a substantial part of his life to non-profit and social development work. For many years, he has been actively involved with various NGOs, contributing his time, skills, and leadership to initiatives focused on social welfare, poverty alleviation, community development, humanitarian assistance, and advocacy for marginalized and underserved populations. His work at the grassroots level has allowed him to closely engage with communities, understand their needs, and support sustainable solutions that promote dignity, inclusion, and long-term impact.

Our CEO

Meet Our CEO Muhammad Ashraf

His extensive experience in both media and the non-profit sector uniquely positions him as a bridge between communities, civil society, and the broader public. Muhammad Ashraf has effectively used his communication skills to amplify the voices of those often unheard, raise awareness about critical social issues, and mobilize public support for development and humanitarian causes. His approach emphasizes collaboration, transparency, and accountability, ensuring that initiatives are both impactful and ethically grounded.